Ternary Standard
The Standard.
Three chapters, nine articles. The standard by which Ternary Cosmos takes on, carries out and evaluates its work.
Preamble
Ternary Cosmos is neither a design agency nor a marketing agency. It is a branding lab that translates the philosophy of a firm or an individual into visual and strategic language.
It has one purpose: that the client be recognized, within the Korean community in Canada, as an irreplaceable professional.
Chapter I
Audience
- Art. 1
One market
We work for professionals and firms whose clients are Koreans settled in Canada.
- Art. 2
The intended audience
From the planning stage, we prevent content from spreading to viewers outside the intended audience. Accuracy of reach is weighed above its extent.
- Art. 3
Language
Client work is produced in Korean by default. In regulated fields it is paired with English and published in line with the applicable rules.
Chapter II
Method
- Art. 4
No virality
We do not produce content for short-term virality or for traffic alone.
- Art. 5
Ownership
Channels are owned, not rented. Advertising stops when its spending stops; an owned channel remains.
- Art. 6
Weight
We choose the precise expression over the light one, and the form that will still be read over the form in fashion.
Chapter III
Measure
- Art. 7
Conversion
Results are judged by conversion rather than awareness: whether the brand leads to actual consultations and transactions.
- Art. 8
Accumulation
Channels, guidelines and archives are designed to remain as assets year after year.
- Art. 9
Upkeep
A brand is judged by the days it was kept more than by the day it was made. Compliance with the guidelines is reviewed continuously.
Addendum
This standard is not readily amended when the market changes.
Ternary Cosmos
A standard that does not waver.
If the standard fits, the next step is a conversation.
Inquire- Base
- Vancouver, British Columbia
- Languages
- Korean · English
- Inquiries
- ternarycosmos@gmail.com